The GRTR Agency works with talent and brands looking to penetrate new categories of consumer goods through partnerships. We are the agency helping celebrity talent build the next wave of game changing products for both the regulated and non-regulated markets. Founded in 2021, the agency was started to support and facilitate a wider recognition and acceptance of cannabis products. Beyond the impressive talent already in the portfolio, GRTR is also represented by William Morris Endeavor (WME), a global leader in entertainment, sports and fashion.

As the first employee of Old Pal and after seeing how traditional consumer brands operated during his time with 500 Startups and Snapchat, Brett Fink leveraged his experience to bring the same approach to the cannabis industry.

Starting Off Hot With Talent

During our launch in 2021, GRTR had a handful of unique brands on the roster, ranging from cannabis native business to larger talent-led ventures and creators including Andrew Rea (Binging With Babish), Anwar Carrots, Frank White led by Christopher "CJ" Wallace, and author of the New York Times Bestseller Go The F*ck to Sleep, Adam Mansbach. Brett knew that as the cannabis industry grew, operators would need big brands to scale, and that is where GRTR’s opportunity presents itself.

In a short amount of time, the GRTR Agency was working with the High Times, Method Man’s brand Tical, Seth Rogen’s Houseplant, and a large roster of already established cannabis brands including Cann, Birdies, Flower CO and more!

The Framework for Successful Market Penetration and Acceptance

Our portfolio runs deep and is extremely diverse when it comes to brand variety. We help our partners sort through the noise of the industry and find partners that share our clients vale and mission across a complicated industry. Some of our clients include:

Death Row Records - Snoop Dogg

Houseplant - Seth Rogen

Tical - Method Man

Babish - Andrew Rea (Binging with Babish)

High Times - The World's No. 1 Resource for Cannabis Information for 45+ years

Frank White - CJ Wallace (Son of The Notorious B.I.G.)

Meet our Team

Brett Fink - GRTR Founder, Growth & Partnerships @ Spaceport Technologies

Michael Towey: GRTR Co-Founder, VP of Cultivation @ Good Day Farms (MSO)

Charlie DePew: GRTR Partner, Founder & CEO @ Stealth Biotech Startup

Eric Becker: GRTR partner, Co-Founder @ Louie Louie

Chris Murray: GRTR Agent, Regulatory Strategist, Market Builder

Nadir Pearson: GRTR Agent, VP of Bus. Dev @ WISECO, Co-Founder @ Hybrid

Jake Kuczerk: GRTR Agent, Dir. of Cannabis Retailer Sales @ New Frontier Data

Mark Kazinec: GRTR Agent, Co-Founder & COO Best In Grass Competition

Matt Nissenbaum: GRTR Agent, Co-Founder & CEO DTCanna

Ryan Reinke: GRTR Agent, Higher Celebrations Partner, Arbor Hemp Partner

Gordon Waldman: GRTR Agent, Head of Sales @ Birdies

Paul Lovett: GRTR Creator & Marketing Associate, Creator @ Boudoir Agency

Andrew Huber: Operations Assistant with GRTR