My path has lead me in so incredible ways. I am lucky to work with some amazing brands and agencies.

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PARTNER

Experience in the cannabis & hemp space started in 2022 when I was approached by Higher Celebrations & Arbor Hemp to be the first full-time employee. Since then, I have implemented and generated all phases of revenue generation. I own the entire customer success cycle including pitching, closing, on-boarding and upselling. I structure and develop our non-profit partnerships and licensing deals in various markets and retail outlets.

It is because of this opportunitity I have forged relationships and alliances with the GRTR Agency, Qwik Liquids, Best In Grass and various other groups within the space!

During my role as National Accounts and Operations Manager, I managed our vendor relationships, including all of our suppliers to ensure clear communication and operational efficiency. I directly managed and grew the company's larger accounts (6 figures monthly sales), while generating invoices, purchase orders, and credit memos for the transactions. I facilitated the coordination and execution of all shipping, whether in house or drop-shipping from vendors, and worked closely with our customers to keep them informed and provide timely solutions if issues did arise. Beyond my personal responsibilities, I also managed and delegated responsibility to a team of 8 to ensure sales, fulfillment, purchases and customer service were properly handled on a daily basis.

UCLA Rose Bowl Sports Properties

As a Property Assistant for Learfield IMG College at the UCLA Rose Bowl Sports Properties, I managed and executed sponsorship elements for UCLA Athletics including UCLA Football, Basketball, Gymnastics and other Olympic Sports. These elements included on-site activations, digital/print assets such as email banner click-thru ads, in-game signage and logo inclusion on marketing materials. I managed and assisted in the activation of Rose Bowl sponsored elements including the Fan Fest area that drew over 30,000 fans, and facilitated national and local partner’s activations to further enhance brand exposure and consumer engagement. As one of the leads for all Olympic Sports, I generated and integrated new activations and in-game promotional ideas for current and prospecting partners which included thresholds, giveaways and concourse activations. I was also the lead photographer for all events and was responsible for obtaining high quality photos to build out proof-of-performance recap decks for our partners. Other office duties included goods procurement for both offices, fulfillment of promotional materials/tickets/and other gear, managing promotional inventory, digital filing of important documents and files, building out proof-of-performance recaps and generating new prospecting leads for our sales team.

While I am proud to say I made the Dean's List 7/8 semesters, and graduate Cum Laude as a proud member of the National Honors Society of Sport Science (Phi Epilson Kappa) from Endicott College, what I accomplished off campus was even more beneficial in my early career. During my 4 years at Endicott, I was fortunate to hold 3 incredible internships;

Boston University Athletic Department: I created and executed in-game promotions and contests for the Olympic Sport's and wrote the media scripts and operational timeline sheets for all departments involved in game day operations. I constructed the marketing plans for Men's & Women's Basketball, including the non-profit relationships, while successful capturing and documenting the Marketing Review Presentation for Men's Soccer. I oversaw a team of 2 interns and 4 game-day assistants.

Iona College Athletic Department: I supported and directed game day operations including in-game contest, generation of media scripts and timelines. I reported directly to the Assistant Athletic Director for Marketing and Ticketing Operations. I directed and managed new revenue generating opportunities through the marketing of Iona basketball games to local churches, youth groups, and local Boys & Girls Clubs which created a new fan base and target market for Iona Athletic Department. Supported operational and marketing initiatives for Men's Basketball games, Women's Basketball games, as well as graphic design work for upcoming teams events and fundraisers.

Mount Snow Ski Resort: Working in the marketing & events department, I gained first hand experience of large scale event preparation and execution. I was able to create high quality marketing strategies for different events that were both proprietary to Mount Snow as well as events that were hosted by Mount Snow.

As a Junior in High School I joined John Jay 4 Wounded Warriors, the local WW chapter at our High School. After internal conversations with the current president and school administrators, I had an idea for an event to raise a large amount of money. I conceptualized, managed and successful executed an educational baseball clinic that benefited the Wounded Warrior Project.

In the process, I landed my first handful of brand partnerships, including Steiner Sports and Dicks Sporting Goods. I was fortunate enough to work directly with Brandon Steiner to secure the presence of two former MLB All-Stars (Doc Gooden and Cecil Fielder), who assisted the collegiate and high school level coaches throughout the day. We had over 200 different athletes, ages 6-14, male & female, and with the support of sponsors, the school and the local little league we raised over $10,000 for the Wounded Warrior Project.